Think Viral Multiplication, Don’t Think Only Addition

Multiplication

Apr 8

Episode Summary

In this episode, Brian and Cory discuss the shift from addition to multiplication in disciple-making movements. We emphasize the importance of decentralized leadership, rapid mobilization, and low control with high accountability to be able to make this shift effectively. We get into the biblical foundation for this paradigm shift and we explore practical steps for ordinary disciple makers to create a multiplicative ecosystem. We also highlight how important it is to be patient and trust in the process of multiplication, don’t manufacture it. All of this starts, though, by embracing your unique calling in disciple-making.

Key Themes & Takeaways

1. Multiplication vs. Addition

Traditional models focus on incremental growth through central spaces and trained professionals.
Movement paradigms think viral—fast, exponential, out-of-control growth through ordinary people.
The big question: Could the way we’ve measured church growth actually be slowing the spread of the gospel?

2. Key Characteristics of Movements

To see multiplication happen, you need:

Decentralized Leadership: Leadership isn’t centered on one person or building. Teams lead, the structure is flat, and DNA replicates easily.
Rapid Mobilization: Ordinary people are empowered to make disciples immediately—even before full belief—through tools like Discovery Bible Studies (DBS).
Low Control, High Accountability: Movement leaders resist control but raise the bar for obedience, spiritual parenting, and trust in the Spirit's leadership.

3. Jesus as the Model

Jesus didn’t build a centralized institution; He built a movement.
His 3-year ministry (with the 3, the 12, the 72) laid the foundation for exponential growth seen in Acts and beyond.
Early disciples didn’t need constant oversight—just clear DNA and the power of the Spirit.

4. Multiplication in Real Life

Cory shares lessons from decentralized ministry efforts in jails and with microchurches.
The importance of setting the table—creating simple, repeatable environments for people to encounter Jesus.
Multiplication doesn’t mean abandonment; it means relational expansion rooted in simplicity and trust.

5. A Word for Everyday Disciple-Makers

You don’t have to be the expert—you just need to create space where people hear from God.
Look around at your relationships. Who’s spiritually hungry? Start there.
Think small. Think relational. Think reproducible.

Final Thoughts

Multiplication isn’t about faster growth—it’s about faithful DNA replication that creates room for the Holy Spirit to lead. The call is clear: move from centralized control to releasing ordinary people for extraordinary impact. Equip, release, trust, and let the Kingdom spread like mustard seeds.